Rumi Essay - 1617 Words

Paper on Rumi’s thought: â€Å"Signs of the Unseen† amp; â€Å"Fundamentals of Rumi’s thoughts† Mevlana Jalal al- Din Rumi is one of the most influential Islamic mystics of all times. It is no surprise that even seven hundred years after his death; he remains to be the best selling poet in North America. His poetry reflects the teachings of Islam and his opinions on various matters such as faith, prayer, love, free will etc. are assembled in a book called â€Å"The signs of the Unseen†. Occasionally, commentators dissociate Rumi poetry’s from Islam but the fact is that Rumi’s entire writings are inspired from the Quran and sayings of Prophet (PBUH) and represent the essence of Islam. Rumi sheds light on many†¦show more content†¦His patience and endurance in terms of fasting were at an amazing level. Not only he preached the teachings of Islam through his poetry but also spent his life as a role model for all Muslims. His life depicted unshakable faith in God. Furthermore, Can mentions that Rumi performed his prayers with an op en heart forgetting about himself and escaping his imaginary existence. Sipehsalar notes that â€Å"If I were to describe one tenth of Rumi’s ecstasy, love and divine attraction, it wouldn’t fit in this book†. Another important theme that is consistent in the â€Å"Signs of the unseen† is the annihilation of the ego as the only path to enlightenment and love. Rumi says that â€Å"With God, there is no room for two egos†. In order to become a true follower, one has to give up his ego and subject himself to God. Rumi’s writing style is such that he provides multiple anecdotes along with a concept to enhance comprehension and perception. In this particular case, he puts forth the example of the inability of two birds to fly when they are tied together. However, if a dead bird is tied to a living one, it will be able to fly since there is no duality. Likewise, man cannot attain eternal love and spiritual satisfaction unless he gives up his ego to follow the commands of the God whole heartedly. It is the ego that prevented Satan from appreciating God’sShow MoreRelatedIslamic Beliefs And Practices Through Mysticism1543 Words   |  7 Pagesthrough mysticism. The ultimate goal of Sufis is to attain mystical union with God through asceticism and love. Rumi was a religious figure whose encounter with love transformed him from an accomplished teacher and scholar into an ascetic. Love is a spiritual experience that can only be known inwardly, through conscience and feelings, but cannot be expressed in words. The book, The Essential Rumi, shows how love is the only way to selflessly experience God. It emphasizes how it is crucial for a personRead MoreMy Roles and Responsibilities as a Global Citizen1004 Words   |  4 Pageseducating them and nurturing them and at the same time learning from and about them. â€Å"Like a sculptor, if necessary, carve a friend out of stone. Realize that your inner sight is blind and try to see a treasure in everyone.† Maulana Jalaluddin Rumi I am committed to striving my best to let them know that love, peace and unity is what makes us human and we are all the same. Today’s children are the future of tomorrow and what we teach them and what they learn from their parents, teachers andRead MoreEssay on The Sufi Philosophy in Islamic Faith1274 Words   |  6 Pagesthe different practices and rituals of the faith. Many of these rituals include the writing and recitation of hymns. Some of the most well known Islamic hymns were written by the Sufis (â€Å"Sufi Origins 2). These writings actually inspired Jalal al-Din Rumi, who then went on to found the Melvin Dervish Order in Turkey starting the popular Whirling Dervish that so many people around the world are familiar with (Fisher 410). The Sufi faith is a multi faceted subgroup of the Islamic faith. Their faith isRead MoreThe Book Of Love Poems By Rumi2083 Words   |  9 PagesMysticism in the book of love poems by rumi To have an in depth understanding of mysticism is largely the central work to accepting and embracing Rumi s ideas , thoughts and beliefs which would to some modern philosophers sound absurd, fanatical and delusional.Infact with Bertrand Russell, who famously wrote a book called Mysticism and Logic. His point was that you cannot be a mystic and a rational person at one and the same time. Indeed, the enlightened position of the modern intellectualRead MoreSpiritual Lessons of Muslim Revolutionists Imam Ali and Jalal al-din Rumi 1627 Words   |  7 PagesThis makes it appear as though these early simple teaching can have an endless stream of commentary stem from a small assortment of simple words. Certainly such phrases and sayings by highly revered Islamic revolutionists Imam Ali and Jalal al-din Rumi tend to be simple in design much like these oral traditions, but a careful analysis of their work will depict the true depth of their teachings. Through their teachings, these two men are able to clearly show the distinction between spirituality asRead MoreLove and Matthew 5-71469 Words   |  6 PagesWhen one thinks of love, he thinks of affection towards another person, but in the case of Matthew 5-7, Rumi, and Mo Tzu; love goes beyond loving an other person. There are three ways love is interpreted in these texts: love for God, love for yourself, and love for others. Matthew 5-7 talks the importance of becoming self-successful before helping others, while Rumi discusses the need to love ourselves and become wiser. Mo Tzu argues that we should love others, work together, and treat each otherRead More An Analysis of Rumis Poem Unmarked Boxes Essays688 Words   |  3 Pageswriter Jalà ¢l al-Din Mohammad Rumi uses metaphors and sound techniques to share wisdom with his readers about accepting one’s inability to change fate and about the interconnectedness of the world. Rumi begins with a sentence comprised of two, short –but striking- words: â€Å"Don’t grieve† (1). By saying this, he warns his readers not to attempt to change that which is unchangeable. He also tells his readers to not worry about this, implying that all things happen for a reason. Rumi writes, â€Å"Anything you loseRead MoreAn alysis Of The Movie Perfect Blue 899 Words   |  4 Pagesthe J-pop turned movie star Mima by her crazed fan-turn-manager Rumi dressed in Mima’s outfit. The scene s tension is emphasized through rapid camera shifts, flashy movements and strange manner of Rumi s walk. The scene starts when Mima finds out that her manager has been her stalker and now is plotting to kill her. Rumi emerges from behind the curtain wearing Mima’s outfit despite her disgusting look in the much smaller dress. Rumi aims at becoming Mima’s twin wearing her outfit despite the crucialRead MoreFinal Exam Pt 1 : Off Of The Races1272 Words   |  6 Pages14 Final Exam Pt 1 OFF TO THE RACES â€Å"Are you crazy or are you insane?! That’s a hundred grand. A hundred grand!† Drew grabbed his girlfriend by the wrist, pulling her back towards him. â€Å"Rumi we don’t—we don’t have the money.† Drew found himself lowering his voice as people passed by them. â€Å"Relax, Drew. Look,† Rumi grabbed both sides of her boyfriend’s face. â€Å"Trust me. I can do this.† Going to kiss his lips, she instantly rolled her eyes when he pulled away from her. She felt he didn’t trust her.Read More Islam Essay1036 Words   |  5 Pages 2000 Islam and Love Love is an important aspect of Islam. In the Sufi Path of Love, written by Rumi, Love is the central theme. Rumi speaks alot about love and its branches and ramifications. According to Rumi, Love ddominateds most of the Sufi way of life. In a translation of Sufi Path of Love written by William C. Chittuck, Sufi says: quot;No matter what I say to explain and elucidate Love, shame overcomes me when I come to Love itself. Love cannot be contained within our speaking or listening/

Technology And Its Effect On Education - 10000 Words

CHAPTER 1 - INTRODUCTION Despite recent efforts in innovation, the rise of technology and the consistent changing of pedagogy, a range of studies have recently shown that students may be exiting the schooling system because of the disconnect between this system and the new digital world which ‘digital natives’ (ref) have become accustomed to in their formative years. A number of papers have pointed to the disconnect, disassociation and discontent of students and their perception of the provision of education and its quality in relation to digital transcendence and pedagogy (Dede, 2005a; Denham Gadbow, 2002; Geraci, 2005; Howe Strauss, 2000; O Neil, 1995; Oblinger, 2003; Strauss, 2005; Zemke, 2001). So what has changed so dramtically? How have we come to a point where students feel so disaffected that leaving the learning environment altogether seems the only viable option? Recent deficits in student outcomes in traditionally held values of literacy and numeracy have led some schools across state, private and international sectors to adopt new focus on these areas, under very traditional measures, but with little success or improvement in educational outcomes. (ref needed) (Sawchuk, 2009). Some studies have suggested that schools have perhaps shown concern of the proliferation of technology, and in some cases, a perception by staff that the technology is little more than a simplistic tool and that the educational outcomes have been limited or non-existent. (refShow MoreRelatedThe Effects Of Technology On Education1377 Words   |  6 Pages Amidst the past several decades technology has become a crucial organ, advancing our world to great discoveries and knowledge. It has opened doors to what some may have found impossible only one hundred years ago, but the progress of technology seems to have run into a road block. Inadequate education of high school graduates and suffocation of creativity has become a problem all over America. Technology has contributed by hindering our ability to retain information, stalling progression inRead MoreThe Effects of Technology in Education3250 Words   |  13 PagesCheng Chang Burgess Olivia ENG 60 26 July 2012 The Effects of Technology in Education Modern technology has penetrated every aspect of our lives and made great impacts on our daily activities, especially in the area of education. The continuous infusion of technology in education has become an unchangeable tendency. Given the increased use of technology in education, much research has been done on the value of technology in education. However, none of the studies have answered all of the questionsRead MoreTechnology And Its Effect On Education Essay2079 Words   |  9 Pagesimplementation of technologies in education can be seen not only in tertiary institution, but also in primary and secondary. Technology is seen as an important tool in today’s world where most of the affairs such as business, education and networking are done using technological devices. Malaysia, being a developing country, is trying to keep the pace with other advanced countries like the United State of America, Canada and Japan in which the Government are trying to implement an innovativ e education systemRead MoreEffects Of Technology On Education824 Words   |  4 PagesIs technology a horrible thing to use in the education environment? Some schoolboards would like to see their school’s test scores ranking increase each year. When the test score ranking increase, it will allow some new teachers and scholars to join their school district. Some parts of the world use technology to increase education. For example, some school districts have the highest score ranking in their state by using technology in the classroom. Technology has improved classroom instructionRead MoreEssay on Effects of Technology on Education1563 Words   |  7 PagesMacDougall Effects of Technology on Education 12/11/2011 Abstract Technology is used in classrooms today and has both positive and negative effects on both students and teachers. I want to show in my paper how technology is not a substitute for a good teacher. Technology must be well implanted by a good teacher to be successful. Computers do not give successful teaching. I start out by discussing the positive effects on teachers and students, in my paper. I then debate the use of technology and itsRead MoreTechnology: Its Effect on Education Essay1087 Words   |  5 PagesEducation is â€Å"The act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life† (Education). Technology comes in many forms including the Internet. It can be used in many different ways, one being educational purposes. Throughout history, technology has had an effect on Education; examples of this are the Internet, online courses, the use of tec hnology in class, and with theseRead MoreTechnology s Effect On Education1994 Words   |  8 PagesTechnology’s Effect On Education Technology in the past decade or so has significantly grown but the question many linger in their mind is, is technology having a positive or detrimental effect on education? Well this topic has people wondering whether education has benefited or has suffered from technolog mostly because they believe it can help while at the same time think it could be a risk. Levels of education such as elementary and high school have severely changed due to technology along withRead MoreThe Effects Of Technology On Students Attitudes Education Essay1995 Words   |  8 PagesTechnology Has Positive Effects On Students Attitudes Education Technology has evolved and grown rapidly. This is the reason why technology plays a major role in modern life that affects all the aspect of human activities. Therefore, our societies get a lot of benefits from modern technology. Universities and colleges for example have so many facilities. Such as labs with sophisticated computer devices, internet connections with high speed, projectors and smart boards. Using these developed toolsRead MoreThe Positive Effects of Technology in Education Essays3020 Words   |  13 PagesAbstract As technology expands into homes and businesses around the world, this paper looks at how schools will also benefit from its integration. With the â€Å"No Child Left Behind Act† as a guide to challenging new standards, schools need to look at the different types of technology available to them now and how it will benefit not only the students but also what this could mean for instructors and administrators too. In order to meet the ever changing needs of the economies technology, the responsibilityRead More Technology and Language in Education: The Effect of New Technology on Teaching Languages1539 Words   |  7 PagesTechnology and Language in Education: The Effect of New Technology on Teaching Languages Annie Moore, a 15-year-old girl from Ireland arrived at Ellis Island in New York City on January 1, 1892. She was the first immigrant to come to that United States immigration station, but she was certainly not the last. According to the U.S. Census Bureau (2000), 28.4 million of the 285.2 million US residents in 2000 were foreign-born. With such a large amount of our population being foreign-born, the

Marketing Fundamentals Open Family Australia

Question: Discuss about the Marketing Fundamentals Open Family Australia. Answer: Macro as well as micro analysis Analysis of the micro environment reveals the fact that there are six different factors, namely, organization, consumers, suppliers, business intermediaries, competitors as well as public. The company is essentially the marketer of the state that needs to work harmoniously with other departments of the company in order to generate customer value as well as associations (Hollensen 2015). The corporation operating as a publicly traded firm is necessarily limited by guarantee and is particularly governed by the Board of Directors. However, the customers of the company are particularly the volunteers of the firm who extend their support for the homeless young people as well as the people who have the risk of losing their home. As such in case of suppliers, Open Australia is financed by the Corporate Gifts and Grant as well as Government Funding. Intermediaries are also important participants of thee macro environment and the market need to partner with other players in the value delivery network of the company. Particularly, Open Family Australia partners with likeminded young peoples association, Whitelion that too act as a business intermediary. Furthermore, Open Family Australia too has several competitors in the market. Evaluation of the macro environment of the business Open family Australia reveals the fact that there are essentially six important factors, namely the demographic, economic, political, technological, natural as well as cultural factors that affect the macro environment of the business of Open family Australia. Description of the target market The current section reveals the fact that the target market of Open Family Australia is essentially the volunteers aged between 18 years and 35 years willing to extend their support to the homeless young people and the people at risk of losing their homes. Differentiation and positioning The management of Open family Australia employs differentiation policies for attracting young people as volunteers in their organization by providing difference in service and service period. The organization Open Family Australia undertakes activities, namely, Tickets for AFL, NRL as well as A-League, Outing for youths in Luna Park, numerous BBQs, activities of fishing as well as camping trips as part of their differentiation strategy of attracting target consumers. Open Family Australia carries out activities of volunteering that in turn makes esteemed contributions to the overall reputation as well as activities that the organization carries out with youths. Popular events conducted by the firm such as the Chatter-Bus held in Melbourne, NOSH Bus programme in Sydney as well as programme for collection of food help in positioning the service of the organization in the minds of the target consumers of the organization. Discussion of the integrated marketing communication (promotional) strategies Promotional Mix: the management of the not for profit organization Open family Australia can employ the promotional mix for assisting the firm to reach the organizational objectives and goals. The promotional mix that refers to one of four ps of marketing refers to specific communication strategies. The management of the organization Open Family Australia can undertake actions that include certain important elements of the promotional mix (Kotler et al. 2015). The actions include advertising, personal selling, sales promotion, public relation, direct relations, direct marketing and product placement among many others. Advertisement: The management of the organization can carry out a paid presentation of the companys messages and promote the ideas and actions of helping the homeless youths by an identified guarantor in a mass medium (Kotler et al. 2014). The instances of advertising include advertisements in print media, direct mail, bill boards, pictures, web pages as well as mobile applications among many others. Advertisements can help in reaching a large market by means of wide variety of advertising. This too helps in dramatizing the message of the firm by diverse techniques as well as multimedia effects (Sheth and Sisodia 2015). Again, this can enhance the satisfaction of the consumers as well as confidence. Personal Selling: Open Family Australia can undertake the process of personal selling that refers to the personally employing members of the staff of the organization for persuading the target consumers (volunteers) to take up this job of supporting others for a particular cause (Marshall 2014). The instances of personal selling include sales training as well as meetings, incentive programs by different intermediaries for convincing the volunteers to join the organization. This promotional technique can be regarded to be very effective as this helps in enhancing the personal interaction between the purchaser (volunteers) and the seller (organization open family Australia). The personal selling can extract better response by illustrating different utilities of different actions/offers of the organization to the target consumers. Sales Promotion: Sales promotion is also one of the important activities of the promotional mix that supports the media as well as the non-media communication (Weinstein and Pohlman 2015). This can be used by the managers of this organization for pre-specified time to augment the demand of the consumers, stimulate the overall market demand for joining this job. Again, sales promotion can also lead to short and simultaneously immediate effect on the sales. Promotion techniques for convincing the target consumers include premium gifts to the target consumers (volunteers) along with other usable benefits (Cho et al. 2014). Public relations: Public relations refer to the publicity procedures that a firm undertakes for conveying the messages regarding the provision of a wide array of outreach services to youths who are experiencing very complicated needs (Chernev 2014). Direct Marketing: Direct marketing can be considered to be an effective form of promotional mix that permits business concerns as well as non-profits to communicate and interact directly with the target consumers of the organization (Nordhielm and Depena-Baron 2013). This process refers to the use of mechanisms, namely, mobile messaging, interactive consumer websites, online advertisement displays, fliers, distribution of catalogue, letters for promotion as well as outdoor advertising. The promotional tools can be used by Open Family Australia through various ways for the purpose of attracting the target consumers of the organization. The messages regarding the projects (Make a difference this Christmas, Wyndham Youth Homelessness Project, Donate Now and many others) can be sent through different mediums to reach the maximum number of people. In this way, the management of the organization can alter the lives of several homeless as well as at risk individuals by functioning singly, offering diverse long term as well as concentrated and rigorous support (Bejou and Palmer 2013). Promotion tools or else elements The main elements of the promotional tools include the following: Traditional media Digital technology Public relation tools Popular events Sales person Influencers (Baker 2014) Ways of using the promotional tools The important marketing promotional tools that the management of Open Family Australia can use include the traditional media, digital technology, public relation tools, events, sales person as well as influencers. As rightly indicated by Kotler and Keller (2013), promotional strategies refer to important factor of marketing that comprises of process of delivering corporation, brand otherwise product messages to the target consumers of the company (Babin and Zikmund 2015). The management of the organization Open family Australia can implement the promotional tools of Traditional media that involves deliverance of paid messages by means of television networks, radio stations, newspapers as well as magazines. In addition to this, the management of the firm can also implement digital technologies as well as interactive promotional instruments. Particularly, mobile devices for electronic communiqu as well as social media permit corporations practically 24/7 admittance to purchasers (Bagha turia and Johnson 2014). Public relation tools such as the press release, press conference, news reports as well as newsletter refers to the public relation procedures. Major events as well as community actions can serve as promotional opportunities for corporations. Recommendations The management of the organization can use the traditional media such as the radio, magazines as well as the newspapers for communicating regarding the ongoing campaigns as well as events of the firm. The traditional media can help in communicating the messages through billboards, buses, aerial, as well as point-of purchase displays as regards supportive actions of the company. The management can employ mobile devices along with applications for diverse electronic communications as well as social media (Manceau 2015). In addition to this, public relation tools can also be used and the messages can be communicated by means of press release, newsletters, news reports as well as press conference. Again, events as well as community actions can also be organized that in turn can act as the promotional opportunities for corporations. Conclusions and implications The above study also elucidates in detail the way the management of the corporation Open Family Australia can enhance the integrated marketing communication process by implementing important tools of promotion such as advertisement, personal selling, sales promotion direct marketing and many others. The enhanced communication can thereby convince and persuade individuals to join the not for profit organization as volunteer. The engagement of volunteer can be considered to be a critical factor for the success that in turn can help in achievement of organizational objectives of the firm. This is because engagement of volunteers can reduce the cost of firm and save money for the company. Analysis of the above study also reveals the fact that the volunteers also bring in the requisite skills and consequently donate their skills as per the requirement to the members of the staff. In addition to this, volunteers also introduce renewed energy as well as excitement and increase community own ership. As such, essential practical steps need to be undertaken for an efficient volunteer program that includes the following: Convey the reasons and a justification for wanting volunteers Examination of the needs and wants of the volunteers (assessment of the needs of the volunteers) (Cho et al. 2014) Development of ways to tell the targeted volunteers regarding the way volunteering can help in development of society and the manner the volunteers too need the organization. Framing appropriate promotional strategies for attracting volunteers to perform the noble functions of the operation of the company However, there are important metrics for ascertainment of the effectiveness of the promotional strategies as well as integrated marketing communication plans of the firm. The management normally employs different metrics for assessment of the efficacy of the communication plans of the organization. The internal communication process are normally assessed using the dimension of audit, focus groups, benchmarking, scorecards as well as surveys. In conclusion, it can be said that homelessness is a serious concern in Australia where more than 32000 Australian youths sleep on the street and young people aged between 12 years to 18 years are the largest group that experience homelessness. In this regard, the not for profit organization Open Family Australia operates by delivering outreach support as well as services to homeless as well as at risk youths for over and above 30 years. Thus, in order to deliver maximum benefits to the people in the society, it is important to have more number of volunteers who can support the work of the organization, community ownership, mentoring, and enhancement of the mobile youth outreach. The above mentioned study helps in gaining a deep understanding regarding the important elements of integrated marketing communication that can help in delivery of corporation, specific brand or else product messages for attracting consumers (volunteers). References Babin, B.J. and Zikmund, W.G., 2015.Essentials of marketing research. Nelson Education. Baghaturia, G. and Johnson, M., 2014. The impact of social media in marketing management.Journal of Business,3(1), pp.5-13. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Bejou, D. and Palmer, A., 2013.The future of relationship marketing. Routledge. Chernev, A., 2014.Strategic marketing management. Cerebellum Press. Cho, M., Schweickart, T. and Haase, A., 2014. Public engagement with nonprofit organizations on Facebook.Public Relations Review,40(3), pp.565-567. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Hunt, S.D., 2014.Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. Routledge. Kotler, P. and Keller, K.L., 2013.Framework for Marketing Management: Global Edition. Pearson Higher Ed. Kotler, P., Keller, K.L., Ancarani, F. and Costabile, M., 2014.Marketing management 14/e. Pearson. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Manceau, D., 2015.Marketing management. Pearson France. Marshall, G., 2014.Marketing management. McGraw-Hill Higher Education. Nordhielm, C. and Depena-Baron, M., 2013.Marketing management: The big picture. Wiley Global Education. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Weinstein, A. and Pohlman, R.A., 2015. Customer value: a new paradigm for marketing management. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 132-133). Springer International Publishing.

Kfc Stategic Analysis free essay sample

Analysis is a part of the external analysis when and it gives an overview of the different macro-environmental factors that the company has to take into consideration. Political: The government policies on the regulations of fast food operation affect the operations of KFC. Currently because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country, Government are controlling the marketing of fast food restaurants. They also  control the license given to open the fast food restaurant and other business regulation needs to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a  must for the company to succeed in any  foreign market. Economic: The organizations in the fast food industry are not exempted from any disputes and problems in the economic situations. The brand in affected by the economy of the corresponding states like the changes in the exchange rates or the inflation changes. We will write a custom essay sample on Kfc Stategic Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The brand should also be well informed of the existing tax requirements by the corresponding economies in which they are operating. Exchange rate fluctuations will also play an essential role in company’s operations. Socio cultural: India is the second most populous nation in the world with an  estimated  population of over 1. 1billion people. There has also been a nonstop increase in  the use of fast food in India. The social trend toward fast good consumption is changing and there has been an increase of 90%  fast food consumption in India. This increase is larger than the increase in  the BRIC nations of  Brazil (20%), Russia (50 %) and China (60 %). Thus this shows a positive trend for fast  food industries in India. Technological: The Indian fast food Industry is heating up with a lot of  foreign players inflowing the Indian market. The technological knowledge and  proficiency will also enter the Indian market with an increase in competition. With the lower  rates and increase technology the fast food counters are attracting youth by giving them attractive deals, for example KFC. Though  KFC should be looking to  competitors innovation and improve itself in term of integrating technology in managing its operation. For  example in inventory system, supply chain management system to  manage its supply, and wireless internet technology. Implementation of technology makes the management more successful and cost saving in the long term. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist because high consumption of beef causes the green house effect by methane gasses coming from the cow’s ranch. Vegetarian environmentalist criticizes the fast-food giant for unkindness to animals and slaughtering. Before using  paper packaging, KFC had also been criticized for being insensible to  pollution because of not using paper based packaging for its food  products. Our world is getting  concern on environment issue and business  operating here should not just care for profit, but careful usage of world resources for  sustainable development and care for environment safety and  health for our  future generation. Legal factors As a  certified fast food operator, KFC should follow many regulations and procedures. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or  must followed. Other legal constraints that the business  owner must follow as fixed in laws are such as  operating hours, business registration, tax requirement, labor and employment laws and  quality amp; environment certification (such as ISO) in which the outlet has been certified. * Internal Factor Analysis (Michael Porter’s 5 Force Model) Porters five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. It draws upon industrial organization economics to erive five forces that determine the competitive intensity and therefore attractiveness of a market. The Five Forces directly are interconnected with the effect on the company’s ability to serve its customers and to make a profit. A change in any of these forces generally requires a company to re-assess its competitive strategies. Entry For the current Indian market for fast food, it is not difficult for a fast food restaurant to enter the market. Though, it would  be very difficult to take  over already running major fast food chains dominancy in  India or even  make a  significant  amount of profit. KFC holds the first-mover advantage into the non-veg food specialty food segment that gives them free reputation. The brand name  is already  established. Moreover, there  are already   numerous western-style dining places in India,  such as McDonald’s, Pizza Hut, Dominos and Subway, and any new fast-food entrants would  just be presenting something very similar to what’s already there. Buyer Bargaining Power Buyers (in the fast food industry) are those who order’s fast food at the local restaurant, over the telephone, or internet or just paying or consuming the products. The customers of KFC, especially as individual buyers, have almost no bargaining power  because if only one customer threatens to no longer eat at KFC, the store is not going to lower its price  because the cost of losing one customer is  not very great. Supplier Bargaining Power The suppliers like the buyers, have very little bargaining  power. In terms of food, KFC, upon its move into India, urged many of its U. S. suppliers to also extend branches into India. KFC also began helping  local suppliers  by giving  them technological support to improve their products. This is a  brilliant strategy  because the supplies that KFC would otherwise need  to import from the U. S. can now be obtained domestically, and if the U. S. suppliers decide to raise their  prices, KFC can easily switch to the local suppliers. With this strategy, KFC created competition among its suppliers, lowering the supplier  bargaining power. Substitutes and Complements There are  a few major competitors in the fast-food industry in India for KFC, specifically  McDonald’s, Pizza Hut, Dominos and  Subway. The substitute  products, in  this  case, would be  burgers, pizza,  and sandwiches. Although they are competitors, their primary products differ greatly from each other, in that they sell, chicken, burgers and fries, pizzas, and sandwiches, respectively. Traditional Indian dining, foods from street vendors and grocery stores with ready-to-eat foods are also substitutes, as  families could choose any one of  these over fast food for a  meal. While other fast foods serve as substitute to KFC, they can also serve as complements for  fast foods as a whole. KFC’s price rises as well if the general price of fast food goes up, and the same can be said of the quantity sold of these products, which make them complements to  each  other. Rivalry KFC has little rivalry with similar fast-food chains in India because their core products are different, as they offer different kinds of fast foods with dissimilar tastes and styles. If KFC raised its  price for chicken by a little amount, Indian chicken lovers would not switch to  Pizza  Hut just  because the  price  for  KFC  increased. Moreover fluctuation of price for one restaurant is not going to affect the others because these restaurants have different target customers. * Competitor Analysis As the fast food market in India is highly competitive, KFC faces a wide number of  direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s, subway, pizza hut and Domino’s, which are already well established throughout India. McDonalds’s is a direct competitor, as they have already successfully introduce their salads plus line, which directly targets healthy food conscious Indians. McDonalds mainly sells hamburgers, cheeseburgers, French fries, breakfast items, soft drinks, milkshakes and desserts. In reaction to changing consumer tastes, the company has expanded its menu to include wraps and smoothies. All this competition makes it quite difficult for  KFC to maintain or even broaden their customer base.