Understanding the Strength of Poetry Essay Example for Free

Understanding the Strength of Poetry Essay Poetry celebrates the senses, and sharpens the mind. These attributes make the genre a favorite among readers who like their literary adventures short; in as few as four brilliantly written lines, a poem reader emerges enlightened, his senses heightened by the verses. Such an experience is rendered by impeccable poets like Emily Dickinson and Langston Hughes. These two very different poets give us two very different poetic experiences, two very different voices.   Ã‚  Ã‚  Ã‚   Emily Dickinson’s strength as a poet lies in her ambiguity.    Most of her verses need at least a second reading, because her poetic style makes her poems unconventional readings. The use of dashes and capitalizations make the verses require attentive focus and intellectual understanding straightaway; they are not easy to read, compared to conventionally-written poems. Nevertheless, this writing style does not diminish the brilliance in the text; it instead enhances it. One example is the poem entitled, â€Å"Much Madness is divinest sense.†    The first two lines alone require a pause from the reader so he could go on and read the rest of the lines to be able to get the message of the poem. Another striking attribute of Dickinson’s poetry is her preference for death as a topic or as a symbol, at least based on the selection supplied for this paper.   The surprising thing about is that although the poems are largely about tragedy, madness and death, the verses do not have a melancholic feel about them. Dickinson seems to cushion the readers from feeling melancholia through her brilliant symbolism and her presentation of detailed evocations of the subject. For instance, in the poem entitled â€Å"After great pain, a formal feeling comes,† Dickinson likens sadness to death, the use of the words ‘tomb’ (line 2), ‘wooden’ (line 6) and stone (line 9) all pertain to, or connote death (please cite the page number of your resource here).   The poem describes the numb emotional state of a person, that space we go through after grieving and before moving on. The literary device used may be grim, but it is most appropriate. The poem succeeds because it effectively communicates the message. Emily Dickinson’s verses are a good read. Her ambiguity however, is what the reader likes and at the same time, dislikes about her. This is the attribute that makes her verses intriguing, the attribute that draws, magnetizes the reader to leaf through the pages; but it could also make the reader frustrated in trying to decode what Dickinson really meant. Despite this, the strength in Dickinson’s poetry is undeniable. She is one poet whose place in literature will always be secure.   Ã‚  Ã‚  Ã‚   Langston Hughes is in an entirely different position, compared to Dickinson. Most of his verses reverberate with racial and cultural themes, so that a reader needs to know his background to thoroughly enjoy his poems. Nevertheless, most of his poems in the selection provided for this paper have universal themes, so that the verses may be understood and interpreted as they are, without the cultural context. â€Å"Dream Deferred†, for instance talks about the figurative outcome of dreams, of plans, withheld. It causes a deep a resentment that could corrupt the soul; Hughes writes that the dream may, â€Å"fester like a sore/and then run† (lines 3-4), or â€Å"stink like rotten meat† (line 6) signifying a dreamer’s inadequacy to cope with his failure (please cite the page number here). Thus, the reader needs no cultural briefer to understand this poem and to fully relate with its themes. His poem, â€Å"Same in Blues† and â€Å"Mother to Son† also express universal themes.   Ã¢â‚¬Å"Same in Blues† is the illustration of dreams deferred, a humorous portrayal of goals not reached, dreams not fulfilled. â€Å"Mother to Son,† meanwhile, is a touching poem about a mother sharing her life experiences to her son, so that he may be able to handle life better. The language however, is unmistakably African-American. His other poems in the selection, however, weigh heavily on his African-American race and its sentiments. In the poems, â€Å"The Negro speaks of Rivers,† and â€Å"I, Too† Hughes gives a voice to the African-American people, asserting their clamor for an equal position in society and dignifying their identity as a people (please cite page number here). The strength of Langston Hughes as a poet lies in the strong voicing of his African-American convictions. He is an important figure in literature precisely because of his strong sense of racial pride. However, his poems appeal not only to the specific group of his race, but to everyone. His verses have the quality of boosting one’s pride in one’s identity and culture, certainly a universal theme every person can relate to.   Ã‚  What is most likeable in the poetry of Langston Hughes is its motivational effect for racial pride. Its verses seem to leap out from the pages and arouse the reader into asserting his racial and cultural identity. The attribute that may make the reader dislike Hughes’ verses is the fact that his poems are hinged on racial and cultural contexts. The reader who has no familiarity with the African-American culture may not feel the African-American sentiment. The reader must read up on African-American history first before thoroughly enjoying the Hughes poetic experience. Nonetheless, Langston Hughes is considered a premier poet, a true artistic hero among his people.   Ã‚  Ã‚  Ã‚   The vicarious experiences offered by both brilliant poets, Emily Dickinson and Langston Hughes, affirm the strength of poetry to awaken the reader’s intellect and emotions.

Social Media and its Influence on our Youth Essay -- Twitter, Facebook,

The correlation between the development of youth and social media has become blatant. Although few of the consequences are favorable, the majority have displayed a negative impact. The drive social media can implement on youth is exceptional. The pressure and strain social media can place on our youth is an enduring force which leads individuals to question themselves as a person and feel inclined to fit a norm expressed in media and social media of our society. The underlying force social media can play in the lives of the youth is astonishing and is a force that must be dealt with and controlled, for it not only holds the power to give an individual strength, but also to break them down. Social media is described as content created and shared by individuals on the web using freely available websites that allow users to create and post their own images, video and text information and then share that with either the entire internet or just a select group of friends (Affilorama, 2012). They are more like a website allowing you to express your daily activities, beliefs, locations, likes, dislikes, photos, music, etc. They are used by creating a profile, and logging in through either the website, or apps now used on smartphones, or any portable device with Wi-Fi connection. Although most social media networks are directed towards adults and young adults, young children are getting into these websites as well. There are usually age limits but there isn’t a certainty that all the users provided their actual age, allowing whoever wants to be a member of these sites to bypass an age limit â€Å"security† procedure. Facebook and MySpace require users to be at le ast 13, but they have no practical way to verify ages, and many young users prete... ...he Impact of Social Media on Children, Adolescents, and Families. Retrieved May 14, 2012, from Official Journal of the American Academy of Pediatrics: http://pediatrics.aappublications.org/content/127/4/800.full Ron, C. (2010). What is the purpose of LinkedIn and how can it help expand business? Retrieved May 15, 2012, from LinkedIn: http://www.linkedin.com/answers/marketing-sales/sales/lead-generation/MAR_SLS_LGN/764379-73067709 Thomas, T. (2012). 30 Statistics about Teens and Social Networking. Retrieved May 13, 2012, from Top Ten Reviews: http://facebook-parental-controls-review.toptenreviews.com/30-statistics-about-teens-and-social-networking.html Wikipedia.org (2012). Facebook. Retrieved May 11, 2012, from Wikipedia: http://en.wikipedia.org/wiki/Facebook Wikipedia.org (2012). Twitter. Retrieved 05 11, 2012, from Wikipedia: http://en.wikipedia.org/wiki/Twitter

European Influence on Japan & China Essay

The European arrival had an effect on both China and Japan. China and Japan had some similar and different reactions to the arrival of the Europeans. In China and Japan, the European arrival affected the technologies and economies of both societies similarly, whereas the reason of isolation differed in these societies. The technology of the European’s following their arrival penetrated both the Japanese and Chinese societies. In China, in order to gain the elites interest in the Christian religion, the Jesuit missionaries introduced the technology of cannons and clocks. In Japan during the 1950s, the Portuguese technology of clock and gun making, influenced society strongly. The Japanese and Chinese both openly accepted the new European technologies because they felt they needed to accept the technologies to keep up with the Europeans, who seemed more technologically advanced. In both China and Japan, people were being converted to Christianity. They were being converted from top to bottom. Once a year, China and Japan, were able to trade with the Europeans. They isolated themselves and traded with each other. Japan and China also had some different reactions to the European arrival. They had different reasons for isolating. After Zheng He died, the Chinese government decided to close the ports, except two. The Chinese and the Europeans exchanged goods once a year for the next 400 years. China agreed with the isolation because the scholar gentry saw the voyages as a waste of resources. They rather spend the money on defending China. Japan grew doubts with the European intentions, that both merchants and missionaries might subvert the existing social order. This led to official measures to restrict foreign activities in Japan. Under Ieyasu and his successors, the persecution of the Christians increased to isolate Japan from outside influences. In the 1630s, all the Japanese ships were forbidden to trade or even sail overseas. By the mid-17th century, Japan’s retreat into almost total isolation was complete. A major difference was after Japan isolated themselves, an elite group still remained interested in the Europeans. Unlike the Chinese who looked down on the Europeans and ignored what they had to offer and stay isolated with them. The Chinese and Japanese had similar and different reactions to the arrival of the Europeans. Both of these societies had a technology advancement. Also, they both isolated themselves from the Europeans and instead they traded with each other. They had different reasons for isolating. Also, an important difference was that in Japan, a group remained interested in the Europeans. This differed from the Chinese because after they isolated, they didn’t want anything to do with the Europeans.

Drones in the US Safety, Privacy Still Concerns

Before Unmanned Arial Vehicles (UAVs) start routinely observing Americans stealthily from above, the Federal Aviation Administration (FAA) needs to address two little concerns, safety, and privacy, says the Government Accountability Office (GAO). Background From large Predator-like aircraft that you just might notice to tiny helicopters that can hover silently outside your bedroom window, remotely-controlled unmanned surveillance aircraft are rapidly spreading from the skies above foreign battlefields to the skies above the United States. In September 2010, the U.S. Customs and Border Patrol announced that it was using Predator B unmanned aircraft to patrol the entire Southwestern border from California to the Gulf of Mexico in Texas. By December 2011, the Department of Homeland Security had deployed even more Predator drones along the border to enforce President Obamas Mexican Border Initiative. Besides border security duties, a variety of UAVs is increasingly being used inside the U.S. for law enforcement and emergency response, forest fire monitoring, weather research, and scientific data collection. In addition, transportation departments in several states are now using UAVs for traffic monitoring and control. As the GAO points out in its report on Unmanned Aircraft in the National Airspace System, the Federal Aviation Administration (FAA) currently limits the use of UAVs by authorizing them on a case-by-case basis after conducting a safety review. According to the GAO, the FAA and other federal agencies that have an interest in the use of UAVs, including the Department of Homeland Security, which includes the FBI, are working on procedures that would simplify the process of deploying UAVs into U.S. airspace. Safety Concerns: Drones vs. Airplanes As early as 2007, the FAA issued a notice clarifying its policy on the use of UAVs in the U.S. airspace. The FAAs policy statement focused on safety concerns posed by the widespread use of UAVs, which the FAA noted: ...range in size from wingspans of six inches to 246 feet; and can weigh from approximately four ounces to over 25,600 pounds. The rapid proliferation of UAVs also worried the FAA, which noted that in 2007, at least 50 companies, universities, and government organizations were developing and producing some 155 unmanned aircraft designs. The FFA wrote: The concern was not only that unmanned aircraft operations might interfere with commercial and general aviation aircraft operations, but that they could also pose a safety problem for other airborne vehicles, and persons or property on the ground. In its recent report, the GAO outlined four primary safety concerns arising from the use of UAVs in the United States: The inability for UAVs to recognize and avoid other aircraft and airborne objects in a manner similar to manned aircraft;Vulnerabilities in the command and control of UAV operations. In other words, GPS-jamming, hacking and the potential for cyber-terrorism;A lack of technological and operational standards needed to guide the safe and consistent performance of UAVs; andA lack of comprehensive government regulations necessary to safely facilitate the accelerated integration of UAS into the national airspace system. The FAA Modernization and Reform Act of 2012 created specific requirements and deadlines for the FAA to create and begin to implement regulations that will safely allow the accelerated use of UAVs in U.S. airspace. In most cases the law gives the FAA until January 1, 2016, to meet the congressionally mandated requirements. In its analysis, the GAO reported that while the FAA has taken steps to meet Congress deadline, developing UAV safety regulation at the same time the use of UAVs is racing head is resulting in problems. The GAO recommended that the FAA do a better job in keeping track of where and how UAVs are being used. Better monitoring can help FAA understand what has been achieved and what remains to be done and can also help keep Congress informed about this significant change to the aviation landscape, GAO noted. In addition, the GAO recommended that the Transportation Security Agency (TSA) examine the security issues arising from the future non-military use of UAVs in U.S. airspace and and take any actions deemed appropriate. Safety Concerns: Drones vs. Humans   In September 2015, the FAA launched an investigation into the dangers of drones hitting people on the ground. The consortium that conducted the research included the University of Alabama-Huntsville; Embry-Riddle Aeronautical University; Mississippi State University; and the University of Kansas. In addition, the researchers were assisted by experts from 23 of the worlds leading research institutions and 100 leading industry and government partners. The researchers focused on the effects of blunt force trauma, penetration injuries, and lacerations. The team then classified drone vs. human collision severity according to various potentially hazardous drone features, such as fully-exposed rotors. Finally, the team conducted crash tests and analyzed kinetic energy, energy transfer, and crash dynamics data collected during those tests. As a result of the research, personnel from NASA, the Department of Defense, FAA chief scientists, and other experts identified the three types of injuries most likely to be suffered by people hit by small drones: Blunt force trauma: the type of injury most likely to be fatalLacerations: preventable by the requirement of rotor blade guardsPenetration injuries: effects difficult to quantify The team recommended that research into drone vs. human collisions be continued using refined metrics. In addition, the researchers suggested the development of simplified testing methods to better simulate potential injuries and their severity. Since 2015, the potential for drone vs. human injuries had grown substantially. According to 2017 FAA estimates, sales of small hobbyist drones are expected to rise from 1.9 million units in 2017 to 4.2 million units in 2020. At the same time, sales of larger, heavier, faster, and more potentially dangerous commercial drones could rise from 100,000 to 1.1 million, according to the FAA.   Privacy for Security: A Worthwhile Trade-off? Clearly, the main threat to personal privacy posed by the ever-expanding use of UAVs in U.S. airspace is the substantial potential for violations of the protection against unreasonable search and seizure ensured by the Fourth Amendment to the Constitution. Recently, members of Congress, civil liberties advocates, and the general public have expressed concern over the privacy implications in the use of new, extremely small UAVs equipped with video cameras and tracking devices, hovering silently in residential neighborhoods largely unnoticed, especially at night. In its report, GAO cited a June 2012 Monmouth University poll of 1,708 randomly selected adults, in which 42% said they were very concerned about their own privacy if U.S. law enforcement started using UAS with high tech cameras, while 15% said they were not at all concerned. But in the same poll, 80% said they supported using UAVs for search and rescue missions. Congress is aware of the UAV vs. privacy issue. Two laws introduced in the 112th Congress: the Preserving Freedom from Unwarranted Surveillance Act of 2012 (S. 3287), and the Farmers Privacy Act of 2012 (H.R. 5961); both seek to limit the ability of the federal government to use UAVs to collect information pertaining to investigations of criminal activity without a warrant. Two laws already in effect provide protections for personal information collected and used by federal agencies: the Privacy Act of 1974 and the privacy provisions of the E-Government Act of 2002. The Privacy Act of 1974 limits the collection, disclosure, and use of personal information maintained in databases by agencies of the federal government. The E-Government Act of 2002 enhances the protection of personal information collected through government websites and other online services by requiring the federal agencies to perform a privacy impact assessment (PIA) before collecting or using such personal information. While the U.S. Supreme Court has never ruled on privacy issues related to the use of UAVs, the court has ruled on the potential infringement on privacy posed by advancing technology. In the 2012 case of United States v. Jones, the court ruled that the prolonged use of a GPS tracking device, installed without a warrant, on a suspects car, did constitute a search under the Fourth Amendment. However, the courts decision failed to address whether or not such GPS searches violated the Fourth Amendment. In its United States v. Jones decision, one Justice observed that in respect to peoples expectations of privacy, technology can change those expectations and that dramatic technological changes may lead to periods in which popular expectations are in flux and may ultimately produce significant changes in popular attitudes. New technology may provide increased convenience or security at the expense of privacy, and many people may find the trade-off worthwhile.

Rumi Essay - 1617 Words

Paper on Rumi’s thought: â€Å"Signs of the Unseen† amp; â€Å"Fundamentals of Rumi’s thoughts† Mevlana Jalal al- Din Rumi is one of the most influential Islamic mystics of all times. It is no surprise that even seven hundred years after his death; he remains to be the best selling poet in North America. His poetry reflects the teachings of Islam and his opinions on various matters such as faith, prayer, love, free will etc. are assembled in a book called â€Å"The signs of the Unseen†. Occasionally, commentators dissociate Rumi poetry’s from Islam but the fact is that Rumi’s entire writings are inspired from the Quran and sayings of Prophet (PBUH) and represent the essence of Islam. Rumi sheds light on many†¦show more content†¦His patience and endurance in terms of fasting were at an amazing level. Not only he preached the teachings of Islam through his poetry but also spent his life as a role model for all Muslims. His life depicted unshakable faith in God. Furthermore, Can mentions that Rumi performed his prayers with an op en heart forgetting about himself and escaping his imaginary existence. Sipehsalar notes that â€Å"If I were to describe one tenth of Rumi’s ecstasy, love and divine attraction, it wouldn’t fit in this book†. Another important theme that is consistent in the â€Å"Signs of the unseen† is the annihilation of the ego as the only path to enlightenment and love. Rumi says that â€Å"With God, there is no room for two egos†. In order to become a true follower, one has to give up his ego and subject himself to God. Rumi’s writing style is such that he provides multiple anecdotes along with a concept to enhance comprehension and perception. In this particular case, he puts forth the example of the inability of two birds to fly when they are tied together. However, if a dead bird is tied to a living one, it will be able to fly since there is no duality. Likewise, man cannot attain eternal love and spiritual satisfaction unless he gives up his ego to follow the commands of the God whole heartedly. It is the ego that prevented Satan from appreciating God’sShow MoreRelatedIslamic Beliefs And Practices Through Mysticism1543 Words   |  7 Pagesthrough mysticism. The ultimate goal of Sufis is to attain mystical union with God through asceticism and love. Rumi was a religious figure whose encounter with love transformed him from an accomplished teacher and scholar into an ascetic. Love is a spiritual experience that can only be known inwardly, through conscience and feelings, but cannot be expressed in words. The book, The Essential Rumi, shows how love is the only way to selflessly experience God. It emphasizes how it is crucial for a personRead MoreMy Roles and Responsibilities as a Global Citizen1004 Words   |  4 Pageseducating them and nurturing them and at the same time learning from and about them. â€Å"Like a sculptor, if necessary, carve a friend out of stone. Realize that your inner sight is blind and try to see a treasure in everyone.† Maulana Jalaluddin Rumi I am committed to striving my best to let them know that love, peace and unity is what makes us human and we are all the same. Today’s children are the future of tomorrow and what we teach them and what they learn from their parents, teachers andRead MoreEssay on The Sufi Philosophy in Islamic Faith1274 Words   |  6 Pagesthe different practices and rituals of the faith. Many of these rituals include the writing and recitation of hymns. Some of the most well known Islamic hymns were written by the Sufis (â€Å"Sufi Origins 2). These writings actually inspired Jalal al-Din Rumi, who then went on to found the Melvin Dervish Order in Turkey starting the popular Whirling Dervish that so many people around the world are familiar with (Fisher 410). The Sufi faith is a multi faceted subgroup of the Islamic faith. Their faith isRead MoreThe Book Of Love Poems By Rumi2083 Words   |  9 PagesMysticism in the book of love poems by rumi To have an in depth understanding of mysticism is largely the central work to accepting and embracing Rumi s ideas , thoughts and beliefs which would to some modern philosophers sound absurd, fanatical and delusional.Infact with Bertrand Russell, who famously wrote a book called Mysticism and Logic. His point was that you cannot be a mystic and a rational person at one and the same time. Indeed, the enlightened position of the modern intellectualRead MoreSpiritual Lessons of Muslim Revolutionists Imam Ali and Jalal al-din Rumi 1627 Words   |  7 PagesThis makes it appear as though these early simple teaching can have an endless stream of commentary stem from a small assortment of simple words. Certainly such phrases and sayings by highly revered Islamic revolutionists Imam Ali and Jalal al-din Rumi tend to be simple in design much like these oral traditions, but a careful analysis of their work will depict the true depth of their teachings. Through their teachings, these two men are able to clearly show the distinction between spirituality asRead MoreLove and Matthew 5-71469 Words   |  6 PagesWhen one thinks of love, he thinks of affection towards another person, but in the case of Matthew 5-7, Rumi, and Mo Tzu; love goes beyond loving an other person. There are three ways love is interpreted in these texts: love for God, love for yourself, and love for others. Matthew 5-7 talks the importance of becoming self-successful before helping others, while Rumi discusses the need to love ourselves and become wiser. Mo Tzu argues that we should love others, work together, and treat each otherRead More An Analysis of Rumis Poem Unmarked Boxes Essays688 Words   |  3 Pageswriter Jalà ¢l al-Din Mohammad Rumi uses metaphors and sound techniques to share wisdom with his readers about accepting one’s inability to change fate and about the interconnectedness of the world. Rumi begins with a sentence comprised of two, short –but striking- words: â€Å"Don’t grieve† (1). By saying this, he warns his readers not to attempt to change that which is unchangeable. He also tells his readers to not worry about this, implying that all things happen for a reason. Rumi writes, â€Å"Anything you loseRead MoreAn alysis Of The Movie Perfect Blue 899 Words   |  4 Pagesthe J-pop turned movie star Mima by her crazed fan-turn-manager Rumi dressed in Mima’s outfit. The scene s tension is emphasized through rapid camera shifts, flashy movements and strange manner of Rumi s walk. The scene starts when Mima finds out that her manager has been her stalker and now is plotting to kill her. Rumi emerges from behind the curtain wearing Mima’s outfit despite her disgusting look in the much smaller dress. Rumi aims at becoming Mima’s twin wearing her outfit despite the crucialRead MoreFinal Exam Pt 1 : Off Of The Races1272 Words   |  6 Pages14 Final Exam Pt 1 OFF TO THE RACES â€Å"Are you crazy or are you insane?! That’s a hundred grand. A hundred grand!† Drew grabbed his girlfriend by the wrist, pulling her back towards him. â€Å"Rumi we don’t—we don’t have the money.† Drew found himself lowering his voice as people passed by them. â€Å"Relax, Drew. Look,† Rumi grabbed both sides of her boyfriend’s face. â€Å"Trust me. I can do this.† Going to kiss his lips, she instantly rolled her eyes when he pulled away from her. She felt he didn’t trust her.Read More Islam Essay1036 Words   |  5 Pages 2000 Islam and Love Love is an important aspect of Islam. In the Sufi Path of Love, written by Rumi, Love is the central theme. Rumi speaks alot about love and its branches and ramifications. According to Rumi, Love ddominateds most of the Sufi way of life. In a translation of Sufi Path of Love written by William C. Chittuck, Sufi says: quot;No matter what I say to explain and elucidate Love, shame overcomes me when I come to Love itself. Love cannot be contained within our speaking or listening/

Technology And Its Effect On Education - 10000 Words

CHAPTER 1 - INTRODUCTION Despite recent efforts in innovation, the rise of technology and the consistent changing of pedagogy, a range of studies have recently shown that students may be exiting the schooling system because of the disconnect between this system and the new digital world which ‘digital natives’ (ref) have become accustomed to in their formative years. A number of papers have pointed to the disconnect, disassociation and discontent of students and their perception of the provision of education and its quality in relation to digital transcendence and pedagogy (Dede, 2005a; Denham Gadbow, 2002; Geraci, 2005; Howe Strauss, 2000; O Neil, 1995; Oblinger, 2003; Strauss, 2005; Zemke, 2001). So what has changed so dramtically? How have we come to a point where students feel so disaffected that leaving the learning environment altogether seems the only viable option? Recent deficits in student outcomes in traditionally held values of literacy and numeracy have led some schools across state, private and international sectors to adopt new focus on these areas, under very traditional measures, but with little success or improvement in educational outcomes. (ref needed) (Sawchuk, 2009). Some studies have suggested that schools have perhaps shown concern of the proliferation of technology, and in some cases, a perception by staff that the technology is little more than a simplistic tool and that the educational outcomes have been limited or non-existent. (refShow MoreRelatedThe Effects Of Technology On Education1377 Words   |  6 Pages Amidst the past several decades technology has become a crucial organ, advancing our world to great discoveries and knowledge. It has opened doors to what some may have found impossible only one hundred years ago, but the progress of technology seems to have run into a road block. Inadequate education of high school graduates and suffocation of creativity has become a problem all over America. Technology has contributed by hindering our ability to retain information, stalling progression inRead MoreThe Effects of Technology in Education3250 Words   |  13 PagesCheng Chang Burgess Olivia ENG 60 26 July 2012 The Effects of Technology in Education Modern technology has penetrated every aspect of our lives and made great impacts on our daily activities, especially in the area of education. The continuous infusion of technology in education has become an unchangeable tendency. Given the increased use of technology in education, much research has been done on the value of technology in education. However, none of the studies have answered all of the questionsRead MoreTechnology And Its Effect On Education Essay2079 Words   |  9 Pagesimplementation of technologies in education can be seen not only in tertiary institution, but also in primary and secondary. Technology is seen as an important tool in today’s world where most of the affairs such as business, education and networking are done using technological devices. Malaysia, being a developing country, is trying to keep the pace with other advanced countries like the United State of America, Canada and Japan in which the Government are trying to implement an innovativ e education systemRead MoreEffects Of Technology On Education824 Words   |  4 PagesIs technology a horrible thing to use in the education environment? Some schoolboards would like to see their school’s test scores ranking increase each year. When the test score ranking increase, it will allow some new teachers and scholars to join their school district. Some parts of the world use technology to increase education. For example, some school districts have the highest score ranking in their state by using technology in the classroom. Technology has improved classroom instructionRead MoreEssay on Effects of Technology on Education1563 Words   |  7 PagesMacDougall Effects of Technology on Education 12/11/2011 Abstract Technology is used in classrooms today and has both positive and negative effects on both students and teachers. I want to show in my paper how technology is not a substitute for a good teacher. Technology must be well implanted by a good teacher to be successful. Computers do not give successful teaching. I start out by discussing the positive effects on teachers and students, in my paper. I then debate the use of technology and itsRead MoreTechnology: Its Effect on Education Essay1087 Words   |  5 PagesEducation is â€Å"The act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life† (Education). Technology comes in many forms including the Internet. It can be used in many different ways, one being educational purposes. Throughout history, technology has had an effect on Education; examples of this are the Internet, online courses, the use of tec hnology in class, and with theseRead MoreTechnology s Effect On Education1994 Words   |  8 PagesTechnology’s Effect On Education Technology in the past decade or so has significantly grown but the question many linger in their mind is, is technology having a positive or detrimental effect on education? Well this topic has people wondering whether education has benefited or has suffered from technolog mostly because they believe it can help while at the same time think it could be a risk. Levels of education such as elementary and high school have severely changed due to technology along withRead MoreThe Effects Of Technology On Students Attitudes Education Essay1995 Words   |  8 PagesTechnology Has Positive Effects On Students Attitudes Education Technology has evolved and grown rapidly. This is the reason why technology plays a major role in modern life that affects all the aspect of human activities. Therefore, our societies get a lot of benefits from modern technology. Universities and colleges for example have so many facilities. Such as labs with sophisticated computer devices, internet connections with high speed, projectors and smart boards. Using these developed toolsRead MoreThe Positive Effects of Technology in Education Essays3020 Words   |  13 PagesAbstract As technology expands into homes and businesses around the world, this paper looks at how schools will also benefit from its integration. With the â€Å"No Child Left Behind Act† as a guide to challenging new standards, schools need to look at the different types of technology available to them now and how it will benefit not only the students but also what this could mean for instructors and administrators too. In order to meet the ever changing needs of the economies technology, the responsibilityRead More Technology and Language in Education: The Effect of New Technology on Teaching Languages1539 Words   |  7 PagesTechnology and Language in Education: The Effect of New Technology on Teaching Languages Annie Moore, a 15-year-old girl from Ireland arrived at Ellis Island in New York City on January 1, 1892. She was the first immigrant to come to that United States immigration station, but she was certainly not the last. According to the U.S. Census Bureau (2000), 28.4 million of the 285.2 million US residents in 2000 were foreign-born. With such a large amount of our population being foreign-born, the

Marketing Fundamentals Open Family Australia

Question: Discuss about the Marketing Fundamentals Open Family Australia. Answer: Macro as well as micro analysis Analysis of the micro environment reveals the fact that there are six different factors, namely, organization, consumers, suppliers, business intermediaries, competitors as well as public. The company is essentially the marketer of the state that needs to work harmoniously with other departments of the company in order to generate customer value as well as associations (Hollensen 2015). The corporation operating as a publicly traded firm is necessarily limited by guarantee and is particularly governed by the Board of Directors. However, the customers of the company are particularly the volunteers of the firm who extend their support for the homeless young people as well as the people who have the risk of losing their home. As such in case of suppliers, Open Australia is financed by the Corporate Gifts and Grant as well as Government Funding. Intermediaries are also important participants of thee macro environment and the market need to partner with other players in the value delivery network of the company. Particularly, Open Family Australia partners with likeminded young peoples association, Whitelion that too act as a business intermediary. Furthermore, Open Family Australia too has several competitors in the market. Evaluation of the macro environment of the business Open family Australia reveals the fact that there are essentially six important factors, namely the demographic, economic, political, technological, natural as well as cultural factors that affect the macro environment of the business of Open family Australia. Description of the target market The current section reveals the fact that the target market of Open Family Australia is essentially the volunteers aged between 18 years and 35 years willing to extend their support to the homeless young people and the people at risk of losing their homes. Differentiation and positioning The management of Open family Australia employs differentiation policies for attracting young people as volunteers in their organization by providing difference in service and service period. The organization Open Family Australia undertakes activities, namely, Tickets for AFL, NRL as well as A-League, Outing for youths in Luna Park, numerous BBQs, activities of fishing as well as camping trips as part of their differentiation strategy of attracting target consumers. Open Family Australia carries out activities of volunteering that in turn makes esteemed contributions to the overall reputation as well as activities that the organization carries out with youths. Popular events conducted by the firm such as the Chatter-Bus held in Melbourne, NOSH Bus programme in Sydney as well as programme for collection of food help in positioning the service of the organization in the minds of the target consumers of the organization. Discussion of the integrated marketing communication (promotional) strategies Promotional Mix: the management of the not for profit organization Open family Australia can employ the promotional mix for assisting the firm to reach the organizational objectives and goals. The promotional mix that refers to one of four ps of marketing refers to specific communication strategies. The management of the organization Open Family Australia can undertake actions that include certain important elements of the promotional mix (Kotler et al. 2015). The actions include advertising, personal selling, sales promotion, public relation, direct relations, direct marketing and product placement among many others. Advertisement: The management of the organization can carry out a paid presentation of the companys messages and promote the ideas and actions of helping the homeless youths by an identified guarantor in a mass medium (Kotler et al. 2014). The instances of advertising include advertisements in print media, direct mail, bill boards, pictures, web pages as well as mobile applications among many others. Advertisements can help in reaching a large market by means of wide variety of advertising. This too helps in dramatizing the message of the firm by diverse techniques as well as multimedia effects (Sheth and Sisodia 2015). Again, this can enhance the satisfaction of the consumers as well as confidence. Personal Selling: Open Family Australia can undertake the process of personal selling that refers to the personally employing members of the staff of the organization for persuading the target consumers (volunteers) to take up this job of supporting others for a particular cause (Marshall 2014). The instances of personal selling include sales training as well as meetings, incentive programs by different intermediaries for convincing the volunteers to join the organization. This promotional technique can be regarded to be very effective as this helps in enhancing the personal interaction between the purchaser (volunteers) and the seller (organization open family Australia). The personal selling can extract better response by illustrating different utilities of different actions/offers of the organization to the target consumers. Sales Promotion: Sales promotion is also one of the important activities of the promotional mix that supports the media as well as the non-media communication (Weinstein and Pohlman 2015). This can be used by the managers of this organization for pre-specified time to augment the demand of the consumers, stimulate the overall market demand for joining this job. Again, sales promotion can also lead to short and simultaneously immediate effect on the sales. Promotion techniques for convincing the target consumers include premium gifts to the target consumers (volunteers) along with other usable benefits (Cho et al. 2014). Public relations: Public relations refer to the publicity procedures that a firm undertakes for conveying the messages regarding the provision of a wide array of outreach services to youths who are experiencing very complicated needs (Chernev 2014). Direct Marketing: Direct marketing can be considered to be an effective form of promotional mix that permits business concerns as well as non-profits to communicate and interact directly with the target consumers of the organization (Nordhielm and Depena-Baron 2013). This process refers to the use of mechanisms, namely, mobile messaging, interactive consumer websites, online advertisement displays, fliers, distribution of catalogue, letters for promotion as well as outdoor advertising. The promotional tools can be used by Open Family Australia through various ways for the purpose of attracting the target consumers of the organization. The messages regarding the projects (Make a difference this Christmas, Wyndham Youth Homelessness Project, Donate Now and many others) can be sent through different mediums to reach the maximum number of people. In this way, the management of the organization can alter the lives of several homeless as well as at risk individuals by functioning singly, offering diverse long term as well as concentrated and rigorous support (Bejou and Palmer 2013). Promotion tools or else elements The main elements of the promotional tools include the following: Traditional media Digital technology Public relation tools Popular events Sales person Influencers (Baker 2014) Ways of using the promotional tools The important marketing promotional tools that the management of Open Family Australia can use include the traditional media, digital technology, public relation tools, events, sales person as well as influencers. As rightly indicated by Kotler and Keller (2013), promotional strategies refer to important factor of marketing that comprises of process of delivering corporation, brand otherwise product messages to the target consumers of the company (Babin and Zikmund 2015). The management of the organization Open family Australia can implement the promotional tools of Traditional media that involves deliverance of paid messages by means of television networks, radio stations, newspapers as well as magazines. In addition to this, the management of the firm can also implement digital technologies as well as interactive promotional instruments. Particularly, mobile devices for electronic communiqu as well as social media permit corporations practically 24/7 admittance to purchasers (Bagha turia and Johnson 2014). Public relation tools such as the press release, press conference, news reports as well as newsletter refers to the public relation procedures. Major events as well as community actions can serve as promotional opportunities for corporations. Recommendations The management of the organization can use the traditional media such as the radio, magazines as well as the newspapers for communicating regarding the ongoing campaigns as well as events of the firm. The traditional media can help in communicating the messages through billboards, buses, aerial, as well as point-of purchase displays as regards supportive actions of the company. The management can employ mobile devices along with applications for diverse electronic communications as well as social media (Manceau 2015). In addition to this, public relation tools can also be used and the messages can be communicated by means of press release, newsletters, news reports as well as press conference. Again, events as well as community actions can also be organized that in turn can act as the promotional opportunities for corporations. Conclusions and implications The above study also elucidates in detail the way the management of the corporation Open Family Australia can enhance the integrated marketing communication process by implementing important tools of promotion such as advertisement, personal selling, sales promotion direct marketing and many others. The enhanced communication can thereby convince and persuade individuals to join the not for profit organization as volunteer. The engagement of volunteer can be considered to be a critical factor for the success that in turn can help in achievement of organizational objectives of the firm. This is because engagement of volunteers can reduce the cost of firm and save money for the company. Analysis of the above study also reveals the fact that the volunteers also bring in the requisite skills and consequently donate their skills as per the requirement to the members of the staff. In addition to this, volunteers also introduce renewed energy as well as excitement and increase community own ership. As such, essential practical steps need to be undertaken for an efficient volunteer program that includes the following: Convey the reasons and a justification for wanting volunteers Examination of the needs and wants of the volunteers (assessment of the needs of the volunteers) (Cho et al. 2014) Development of ways to tell the targeted volunteers regarding the way volunteering can help in development of society and the manner the volunteers too need the organization. Framing appropriate promotional strategies for attracting volunteers to perform the noble functions of the operation of the company However, there are important metrics for ascertainment of the effectiveness of the promotional strategies as well as integrated marketing communication plans of the firm. The management normally employs different metrics for assessment of the efficacy of the communication plans of the organization. The internal communication process are normally assessed using the dimension of audit, focus groups, benchmarking, scorecards as well as surveys. In conclusion, it can be said that homelessness is a serious concern in Australia where more than 32000 Australian youths sleep on the street and young people aged between 12 years to 18 years are the largest group that experience homelessness. In this regard, the not for profit organization Open Family Australia operates by delivering outreach support as well as services to homeless as well as at risk youths for over and above 30 years. Thus, in order to deliver maximum benefits to the people in the society, it is important to have more number of volunteers who can support the work of the organization, community ownership, mentoring, and enhancement of the mobile youth outreach. 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